HI, I’M

Ritika

Senior Product Designer London

Currently at Amazon, designing customer-obsessed experiences that simplify complex workflows and delight millions of users worldwide

Explore my work More about me
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HI, I’M

Senior Product Designer

Currently at Amazon, designing customer-obsessed experiences that simplify complex workflows and delight millions of users worldwide

My story

Software engineer turned design leader with 16+ years of experience shaping high impact digital products at global scale.

I design end-to-end experiences across marketplaces, mobile apps, B2B platforms, and enterprise systems, helping customers discover the right products faster and enabling businesses to operate more efficiently.


At Amazon, I’ve led initiatives such as Premium Search CX, Global Recalls, and Automotive Fitment, improving engagement, safety visibility, and data quality across global ecosystems.


I design AI-powered experiences that simplify complex systems and drive measurable impact.

Design in action

My recent work samples [More coming soon…]

Automotive Fitment

Redesigned Amazon’s seller portal to simplify adding and managing vehicle compatibility information, helping shoppers find parts that fit, with $13M+ in projected sales impact.

Product Design

Branded search CX

Led the redesign of Amazon’s branded search, transforming generic results into a brand-led shopping journey that helps customers explore preferred brands and relevant alternatives.

UX strategy and product design

My approach

How I lead

I guide teams through three decisions: what problem matters, what direction to pursue, and what evidence is needed to move forward.

Frame · Align · Validate

  1. Frame

    Define the problem before the solution

    Bring customer evidence, business goals, and operating constraints together to make clear what needs to change—and for whom.

    Creates: A shared problem definition and success measure.

  2. Align

    Make the trade-offs explicit

    Align product, design, engineering, and partner teams on the value to pursue, constraints to respect, and decisions to make next.

    Creates: Aligned priorities and clear decisions.

  3. Validate

    Test the direction before scaling

    Shape the vision into prototypes, validate key assumptions, and use what teams learn to steer delivery and the next set of decisions.

    Creates: A tested approach ready to deliver.

Creativity doesn't stop at screen

I design where left-brain logic meets right-brain creativity, balancing structure with imagination

Beyond digital products, creative expression has always shaped how I think and explore ideas. I enjoy painting, travelling, and dancing, practices that deepen my appreciation for form, rhythm, perspective, and composition.

What partners say

Ritika was one of the designers who worked on the Flipkart Marketplace in very early stages. The effort she put in to understanding of the seller behaviour and their day to day work life is commendable. This, along with her easy manner, attention to detail and quick delivery has helped the product team churn out many usability improvements very quickly for the end user. Ritika is a great designer and team player and I am sure her level headedness and maturity will take her places.

Rajesh Ravindran

Senior Manager, Amazon; Ex-Flipkart

While at Pie I was fortunate enough to manage Ritika, a UX Designer with strong user empathy, design intuition, and excellent user testing skills. Ritika was never shy to raise her opinion or ask a question about someone's design, which always led us to fruitful conversations and necessary improvements in the designs that would have otherwise been missed. With her drive and ambition, Ritika will make an excellent addition to any team.

Matt Feczko

Director of ops, Ocado; Ex-Pie

I have worked with Ritika at Flipkart in Seller Product team. She is a very focused UX designer and a great team player. Her strong problem solving skills and ability to empathise with users have always been a great asset for the team. Also, her strong communication skills helps her in narrating her designs really efficiently and effectively to different stakeholders involved. It has been a great experience working with her. She has some great leadership skills and always believes in keeping every team member motivated and high spirited. I strongly believe that Ritika will always be a great possession for any organisation and team.

Charul Agarwal

Design at Meta; Ex-Flipkart

With a background in software engineering, Ritika is a great UX designer with advanced problem-solving skills. She is a great thinker, with a great passion for creating delightful end-to-end user experiences and interactions. Ritika with her easy manner, critical thinking and always empathising with the users, helped the Pie product team, to churn out many usability improvements- leading the user testing sessions and communicating the insights collected with the rest of teams. It was a pleasure to with her!

Nelly Trakidou

Senior Product Manager; Ex-Pie

Clients and Employers

Ready to build something amazing?

I'd love to connect with you!

Email

ritikabansal88@gmail.com

LinkedIn

linkedin.com/in/ritika-bansal/

HI, I’M

Senior Product Designer

Currently at Amazon, designing customer-obsessed experiences that simplify complex workflows and delight millions of users worldwide

My story

Software engineer turned design leader with 16+ years of experience shaping high impact digital products at global scale.

I design end-to-end experiences across marketplaces, mobile apps, B2B platforms, and enterprise systems, helping customers discover the right products faster and enabling businesses to operate more efficiently.


At Amazon, I’ve led initiatives such as Premium Search CX, Global Recalls, and Automotive Fitment, improving engagement, safety visibility, and data quality across global ecosystems.


I design AI-powered experiences that simplify complex systems and drive measurable impact.

Design in action

My recent work samples [More coming soon…]

Automotive Fitment

Redesigned Amazon’s seller portal to simplify adding and managing vehicle compatibility information, helping shoppers find parts that fit, with $13M+ in projected sales impact.

Product Design

Branded search CX

Led the redesign of Amazon’s branded search, transforming generic results into a brand-led shopping journey that helps customers explore preferred brands and relevant alternatives.

UX strategy and product design

My approach

How I lead

I guide teams through three decisions: what problem matters, what direction to pursue, and what evidence is needed to move forward.

Frame · Align · Validate

  1. Frame

    Define the problem before the solution

    Bring customer evidence, business goals, and operating constraints together to make clear what needs to change—and for whom.

    Creates: A shared problem definition and success measure.

  2. Align

    Make the trade-offs explicit

    Align product, design, engineering, and partner teams on the value to pursue, constraints to respect, and decisions to make next.

    Creates: Aligned priorities and clear decisions.

  3. Validate

    Test the direction before scaling

    Shape the vision into prototypes, validate key assumptions, and use what teams learn to steer delivery and the next set of decisions.

    Creates: A tested approach ready to deliver.

Creativity doesn't stop at screen

I design where left-brain logic meets right-brain creativity, balancing structure with imagination

Beyond digital products, creative expression has always shaped how I think and explore ideas. I enjoy painting, travelling, and dancing, practices that deepen my appreciation for form, rhythm, perspective, and composition.

What partners say

Ritika was one of the designers who worked on the Flipkart Marketplace in very early stages. The effort she put in to understanding of the seller behaviour and their day to day work life is commendable. This, along with her easy manner, attention to detail and quick delivery has helped the product team churn out many usability improvements very quickly for the end user. Ritika is a great designer and team player and I am sure her level headedness and maturity will take her places.

Rajesh Ravindran

Senior Manager, Amazon; Ex-Flipkart

While at Pie I was fortunate enough to manage Ritika, a UX Designer with strong user empathy, design intuition, and excellent user testing skills. Ritika was never shy to raise her opinion or ask a question about someone's design, which always led us to fruitful conversations and necessary improvements in the designs that would have otherwise been missed. With her drive and ambition, Ritika will make an excellent addition to any team.

Matt Feczko

Director of ops, Ocado; Ex-Pie

I have worked with Ritika at Flipkart in Seller Product team. She is a very focused UX designer and a great team player. Her strong problem solving skills and ability to empathise with users have always been a great asset for the team. Also, her strong communication skills helps her in narrating her designs really efficiently and effectively to different stakeholders involved. It has been a great experience working with her. She has some great leadership skills and always believes in keeping every team member motivated and high spirited. I strongly believe that Ritika will always be a great possession for any organisation and team.

Charul Agarwal

Design at Meta; Ex-Flipkart

With a background in software engineering, Ritika is a great UX designer with advanced problem-solving skills. She is a great thinker, with a great passion for creating delightful end-to-end user experiences and interactions. Ritika with her easy manner, critical thinking and always empathising with the users, helped the Pie product team, to churn out many usability improvements- leading the user testing sessions and communicating the insights collected with the rest of teams. It was a pleasure to with her!

Nelly Trakidou

Senior Product Manager; Ex-Pie

Clients and Employers

Ready to build something amazing?

I'd love to connect with you!

Email

ritikabansal88@gmail.com

LinkedIn

linkedin.com/in/ritika-bansal/

HI, I’M

Senior Product Designer

Currently at Amazon, designing customer-obsessed experiences that simplify complex workflows and delight millions of users worldwide

My story

Software engineer turned design leader with 16+ years of experience shaping high impact digital products at global scale.

I design end-to-end experiences across marketplaces, mobile apps, B2B platforms, and enterprise systems, helping customers discover the right products faster and enabling businesses to operate more efficiently.


At Amazon, I’ve led initiatives such as Premium Search CX, Global Recalls, and Automotive Fitment, improving engagement, safety visibility, and data quality across global ecosystems.


I design AI-powered experiences that simplify complex systems and drive measurable impact.

Design in action

My recent work samples [More coming soon…]

Automotive Fitment

Redesigned Amazon’s seller portal to simplify adding and managing vehicle compatibility information, helping shoppers find parts that fit, with $13M+ in projected sales impact.

Product Design

Branded search CX

Led the redesign of Amazon’s branded search, transforming generic results into a brand-led shopping journey that helps customers explore preferred brands and relevant alternatives.

UX strategy and product design

My approach

How I lead

I guide teams through three decisions: what problem matters, what direction to pursue, and what evidence is needed to move forward.

Frame · Align · Validate

  1. Frame

    Define the problem before the solution

    Bring customer evidence, business goals, and operating constraints together to make clear what needs to change—and for whom.

    Creates: A shared problem definition and success measure.

  2. Align

    Make the trade-offs explicit

    Align product, design, engineering, and partner teams on the value to pursue, constraints to respect, and decisions to make next.

    Creates: Aligned priorities and clear decisions.

  3. Validate

    Test the direction before scaling

    Shape the vision into prototypes, validate key assumptions, and use what teams learn to steer delivery and the next set of decisions.

    Creates: A tested approach ready to deliver.

Creativity doesn't stop at screen

I design where left-brain logic meets right-brain creativity, balancing structure with imagination

Beyond digital products, creative expression has always shaped how I think and explore ideas. I enjoy painting, travelling, and dancing, practices that deepen my appreciation for form, rhythm, perspective, and composition.

What partners say

Ritika was one of the designers who worked on the Flipkart Marketplace in very early stages. The effort she put in to understanding of the seller behaviour and their day to day work life is commendable. This, along with her easy manner, attention to detail and quick delivery has helped the product team churn out many usability improvements very quickly for the end user. Ritika is a great designer and team player and I am sure her level headedness and maturity will take her places.

Rajesh Ravindran

Senior Manager, Amazon; Ex-Flipkart

While at Pie I was fortunate enough to manage Ritika, a UX Designer with strong user empathy, design intuition, and excellent user testing skills. Ritika was never shy to raise her opinion or ask a question about someone's design, which always led us to fruitful conversations and necessary improvements in the designs that would have otherwise been missed. With her drive and ambition, Ritika will make an excellent addition to any team.

Matt Feczko

Director of ops, Ocado; Ex-Pie

I have worked with Ritika at Flipkart in Seller Product team. She is a very focused UX designer and a great team player. Her strong problem solving skills and ability to empathise with users have always been a great asset for the team. Also, her strong communication skills helps her in narrating her designs really efficiently and effectively to different stakeholders involved. It has been a great experience working with her. She has some great leadership skills and always believes in keeping every team member motivated and high spirited. I strongly believe that Ritika will always be a great possession for any organisation and team.

Charul Agarwal

Design at Meta; Ex-Flipkart

With a background in software engineering, Ritika is a great UX designer with advanced problem-solving skills. She is a great thinker, with a great passion for creating delightful end-to-end user experiences and interactions. Ritika with her easy manner, critical thinking and always empathising with the users, helped the Pie product team, to churn out many usability improvements- leading the user testing sessions and communicating the insights collected with the rest of teams. It was a pleasure to with her!

Nelly Trakidou

Senior Product Manager; Ex-Pie

Clients and Employers

Ready to build something amazing?

I'd love to connect with you!

Email

ritikabansal88@gmail.com

LinkedIn

linkedin.com/in/ritika-bansal/